Solutions Catalog

Category Assessment – A smarter way of analyzing market data

Aldata's Category Assessment solutions* give you unique insights into how the market is performing. Within the category assessment process you are able to benchmark the market & category and drill down to discover contributing factors of range, price and promotion.

The solution ensures that you have a complete understanding of the category within your enterprise and within the market. By analyzing market and customer data and then assessing retailer performance at an aggregate or detailed level, you are able to identify under and over-performance at the category, brand or any level of product segmentation.

Strategic Assortment / Range Planning for Category Reviews and Everyday Category Management

Strategic assortment planning with Aldata’s Range Manager allows you to dramatically improve the category management process by leveraging the insights identified during Category Assessment and creating recommended assortment changes based on business rules you define. Range and assortment recommendations are quickly validated and modified in sensible presentations of Item Attributes (to protect variety), Distribution Models (to manage clusters), Opportunity Gaps, and Pareto Curves to understand market coverage. Range Manager’s strategic and cluster assortment capabilities support both full category reviews and the constant flow of everyday changes inherent in today’s dynamic retail environment.

Learn more about Aldata's Category Optimization Solutions or download the Assortment Optimization Datasheet. Alternatively, please contact us for further information.

*Solutions described are built on the market leading Range Manager solution from Cosmic Solutions who were acquired by Aldata in May 2010. For more information visit www.aldata-solution.com/aldatacosmic