Customer Success

Sprouts Farmers Market Customizes Merchandising with Apollo Space Optimization

Sprouts Farmers Market is one of the fastest growing natural food retailers in the country, offering a unique mix of natural, organic and great-tasting foods at remarkably low prices. Sprouts has locations in Arizona, California, Colorado and Texas. The retailer specializes in farm fresh produce, purchased from local growers when possible. The chain also offers a large selection of vitamins and supplements, all natural meats and an extensive array of natural
and healthy grocery items.

As Sprouts expands, the process for merchandising and assortment allocation for its growing number of stores is becoming increasingly complex. The retailer wanted a sophisticated solution that would enable it to carry items and brands based on customer shopping patterns and better manage SKUs on the shelf. Previously, the retailer was relying on time-consuming manual processes to compile information on sales and shelf usage.

With Aldata Apollo Space Optimization, Sprouts is able to create customized planograms for all its stores and closely collaborate with its suppliers on merchandising and assortment. Aldata also helps Sprouts to tailor merchandising and assortment for individual stores so that each location reflects store’s unique shopping patterns and product preferences.